[NEWSLETTER] [MONTHLY]

Bakery & pastry trends.

Bakery, pastry and foodservice trends across Asia, connecting global developments with practical product ideas. Each month I review new launches, regional formats and trade reporting, link to every source, and turn what I find into ideas you can test in the kitchen.

Made by Gail Ho / Hungry at Midnight / www.hungryatmidnight.com

Hungry at Midnight 10/ 2026 More moments to eat.

[LATEST ISSUE] [10 / 2026]

Snack cakes, savoury buns and a 60 cm egg tart.

October 2026 review · Published 3 November 2026 · 18 sources

Dessert flavours move into everyday cakes and drinks, savoury breads give people another reason to visit the bakery, and a 60 cm egg tart turns convenience into something to share. Plus SIAL 2026's snacking signals, Whole Foods' 2027 forecast and three ideas for the test kitchen.

In this issue

Convenience is a format. What an analysis of 271 SIAL innovations says about snacking.
Snack cakes, Malaysia. Tiramisu and malted banana in packaged cakes.
Savoury buns, Hong Kong. Miso pork, egg and cheese in an everyday bun.
A Thai dessert in a Chinese tea brand. Mango sticky rice goes international.
Korea & Taiwan. A low-sugar red-bean bun and a 60 cm egg tart.
Ideas for the test kitchen. Savoury lunch, travel cake, one tart for two occasions.

Read the issue → Download PDF

PDF · 1.6 MB · 13 pages

[ARCHIVE]

All issues.

A new issue every month. Newest first.

[10 / 2026]

October 2026: snack cakes, savoury buns and a 60 cm egg tart

Malaysia, Hong Kong, China, Thailand, Korea, Taiwan, Singapore, Vietnam and the Philippines, plus SIAL 2026 and Whole Foods' 2027 forecast.

3 Nov 2026
Read PDF
[09 / 2026]

September 2026: butter tteok, dot cakes and cheeseboard pies

Malaysia, Thailand, Singapore, Indonesia, the Philippines, Korea, Hong Kong, Taiwan and mainland China, plus an Oct–Nov trade-show diary.

12 Oct 2026
Read PDF

[BROWSE]

By topic and country.

Every story, grouped by subject and market. Links go to the section of the issue where it's covered.

Topics

Snacking & convenience: Convenience and snacking in SIAL Innovation 2026 (Oct 2026); Tiramisu and malted-banana snack cakes, Malaysia (Oct 2026); Desserts designed to be eaten away from the table (Oct 2026)
Butter, cream & cream-cheese applications: Butter tteok, Malaysia (Sep 2026); Shio butter with garlic cream cheese, Indonesia (Sep 2026); Cheeseboard pies, Thailand (Sep 2026); Jeju cream-filled breads, Hong Kong (Sep 2026); Sourdough with flavoured butter, Singapore (Sep 2026)
Portioned & convenient pâtisserie: Cake slices in Korean frozen-cake orders (Sep 2026); Dubai chocolate mille-crêpe slice, Taiwan (Sep 2026); Portion value in Cebu bakeries (Sep 2026); All-day bakery-cafés and portioned formats (Sep 2026); A 60 cm egg tart for sharing, Taiwan (Oct 2026); One custard tart, two occasions (Oct 2026)
Savoury bakery: Miso pork and mushroom buns, Hong Kong (Oct 2026); A savoury bakery lunch to prototype (Oct 2026); Pizza-dough sandwiches and bakery lunch, Singapore (Sep 2026); Savoury salt-bread fillings, Indonesia (Sep 2026)
Formats crossing markets: Thai mango sticky rice in a Chinese tea brand (Oct 2026); Dot cakes: US to Thailand and Germany (Sep 2026); Jeju bakery brand opens in Hong Kong (Sep 2026); Dubai-chocolate theme in a sliced dessert (Sep 2026)
SIAL Paris 2026: Themes across 271 selected innovations (Oct 2026); Category award winners (Oct 2026)
Trade shows: SIAL Paris, EquipHotel, Seoul Cafe Show (Oct–Nov 2026); SIAL Paris, Gulfood Manufacturing, Cafe Show Seoul (Oct–Nov 2026)

Countries & markets

Singapore: Fieldnotes and HONE café menus (Oct 2026); Chrysanthemum cream puff · Bakery lunch (Sep 2026)
Malaysia: Dessert snack cakes (Oct 2026); Butter tteok in Shah Alam (Sep 2026)
Thailand: Mango sticky rice goes international (Oct 2026); Cheeseboard pies · Napoleon egg tart · Dot cakes in Bangkok (Sep 2026)
Indonesia: Shio butter salt bread (Sep 2026)
Vietnam: Garlic-butter baguette packaging refresh (Oct 2026)
Philippines: Standard Bread expansion lead (Oct 2026); Portion value in Cebu (Sep 2026)
South Korea: Low-sugar buckwheat red-bean bun (Oct 2026); Cake slices and Mont Blanc · Cafe Show Seoul (Sep 2026)
Hong Kong: A-1 Bakery savoury buns (Oct 2026); ABEBE Bakery, Tsim Sha Tsui (Sep 2026)
Taiwan: 60 cm egg tart (Oct 2026); Dubai chocolate mille-crêpe (Sep 2026)
Mainland China: HEYTEA international campaign (Oct 2026); Character cakes and ube (Sep 2026)

[STAY IN THE LOOP]

New issue every month.

Follow along on Instagram, LinkedIn or Telegram, or subscribe to the RSS feed. Want one of these ideas developed for your range? Let's talk.

Start a project →